Saturday, June 11, 2005

Testing the Web Savvy of Local Liberal Groups

Last week, I perused a D.C. liberal event at which about three dozen organizations geared on social change sought the names and e-mail addresses of all who showed happened by. As a test, I signed up to about a dozen, freely giving my real information away. I expected a barrage of e-mail this week, asking me to volunteer or give money or check out their website.

How many did I receive?

One. One e-mail all week.

For organizations that require people power to push change, how can they just sit on my information and not hit me up while their friendly faces and causes are still in my head. If 11 of 12 organizations failed to follow up with me in a timely fashion, does that reflect the web savvy of local grassroots organizations? God knows that Amnesty, MoveOn.org, and the ACLU don't forget that I gave them my e-mail address.

I'm very disappointed.

1 comment:

Jorge said...

That's an interesting post. I do agree that if you give groups your e-mail address, they should follow up with you in a timely fashion.

Perhaps there is a delay in transferring the information between those who collect it and the people who actually send out the e-mail.

Also, it could be a problem with everyone worried about spam. If I got a ton of e-mails from groups, I'd tend to pay less attention than if I got e-mails on important occasions.