When it comes down to it, the Connaughton4LtGov site simply didn’t perform in the way it needed to in order to compete statewide.
Starting with main layout, the page is cluttered and clunky, which makes me, someone who is unnaturally obsessed with political campaign websites, want to navigate away fast. The in-site navigation links follow no logical arrangement whatsoever, instead leaving me with repetitive options such as "Biography," "Education" and "Military Service," all of which could have been compiled into one section. "Press Coverage," "Press Releases," "Newsletters" and "TV Ads" could have benefited from a similar organizational heading. Other links that read "Click for More" yield pages with nothing more to see, an obvious result of careless web design or lazy upkeep. Embarrassingly, the list of navigation links, which should remain consistent throughout the site, changes depending on which portion of the site you happened to be.
But the worst offense the Connaughton site commits is its lack of an e-mail sign-up and less-than-eye-catching "Voluntneer" and "Donate" buttons. Though I praised modesty above, there is absolutely no reason to be shy about letting your supporters support you. If that’s a problem for Connaughton, perhaps statewide politics aren’t his field. The site needed to adapt to the needs of prospective supporters and clearly lay out what that race was about. While we all know Sean Connaughton may be a nice, local guy, we unfortunately have no idea why he thinks he deserves to be Virginia’s lieutenant governor.
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